b8ta Focused on Building a Better Retail Experience
B8ta’s story is a truly refreshing one in an industry that desperately needs innovating. When we first covered their launch, the tech-savvy retailer was a single-store operation in the West Coast tech hub of Paolo Alto. The founders’ wide-eyed vision, at that time, was to take the traditional retail concept and flip it on its head, all while proving that physical retail still has a place in this digital-first world.
For all intents and purposes, they’ve nailed it.
In the two and a half years since they first opened their doors, b8ta has seen its brand grow tremendously, move from coast to coast, and the types of brands reaching out to them for space in their stores has evolved from crowdfunding hopefuls to some of the biggest players in the tech game. They’ve accomplished all of this while implementing an entirely new type of business model.