Don’t call them a retailer.
That’s not what Vibhu Norby (pictured below right), Phillip Raub, William Mintun, and Nick Mann had in mind when they left their posts at connected-home manufacturer Nest to found b8ta—the technology company that has completely revolutionized the retail experience.
To them, b8ta is first and foremost a tech company. Sure, they have a physical store, but they and their sales personnel make zero dollars from selling product. Rather, they focus on providing customers the chance to experience connected-home devices in person, and manufacturers with the opportunity to get their name—and their products—out in front of the consumer.