Back Office Saving Face
The SiRAS ER system is all about providing multiple options and exact data to the store associate and the customer. Since most products are not truly defective, and the customer is fully aware of this, the return is avoided and the customer is not challenged or called dishonest. The system substantially reduces returns for retailers as well as their suppliers, automatically in-creases net sales/profits and removes the risk of potentially losing customers.
Return rates for Nintendo, with the SiRAS system, are now under 2 percent. Before SiRAS ER was implemented with Wal-Mart in 1996, the return rate was anywhere between 7 to 10 percent, depending on the hardware line. In some cases, it exceeded 10 percent.
SiRAS is funded by the vendor. Vendors using the SiRAS system include Nintendo, Nintendo of Canada, Sega, Sony Playstation, Philips, Fuji of America, and with more to come in the CE and photo industry. For the retailer, implementing the SiRAS program is a matter of adding a prompt to the retailer's POS system that asks the sales associate to scan the product's serial number at checkout.