According to a new study by CEA, titled “Back to School CE Spending,” 72 percent of teenagers plan on receiving a new CE product before they head back to school this fall. $3.1 billion is the figure CEA calculates parents and teens will spend on CE in that time frame. They estimate that 67 percent of parents will spend $100 to $500 on CE, most of which will be calculators and computers. Teens, too, will be chipping in, spending an estimated $600 million total on CE, adding MP3 players to the mix. Says Steve Koenig, CEA’s senior manager of industry analysis, “The fact that teens would be willing to spend so much of their own money speaks to the discretionary spending power of this market segment.” Just in time for this kind of spending, sales tax holidays for computer purchases were held this past weekend in Alabama, Georgia, Missouri, New Mexico, North Carolina, South Carolina and Tennessee.
David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.