B&O Unveils New Headphones
The B&O Play brand by Bang & Olufsen continues its line of highly stylized, uniquely designed consumer electronics aimed at young urban profession with the H6 over-ear and H3 in-ear headphones.
The H6 is B&O’s first over-ear model sine the company introduced its U-70 series back in the late 1970s. With over-ear models making up about 30 percent of the market today and in-ears making up roughly 70 percent, Dave Zapfel, B&O product manager, said it made business sense to enter those markets.
B&O will begin selling the new lines in its retail and online stores, as well as Apple stores, in July, followed by distribution through select retailers.