B&W, Maserati Announce Partnership
Bowers & Wilkins announced this week that it has formed a long-term partnership with Italian sports car maker Maserati. A new high-performance car sound system will be exclusively available in Maserati models starting in 2013.
“Maserati has always attracted discerning customers who appreciate understated refinement and genuine performance – and the same can be said for Bowers & Wilkins," Bowers & Wilkins Executive VP Evert Huizing said in a statement.
“I’m confident we’ve come up with something very special. By working closely with Maserati engineers, we’ve designed a system perfectly adapted to the unique challenges of the car environment, and one which will deliver great sound and transform the driving experience.”