As the big box retailers of the world bulk up their inventory and square footage, Denmark-based Bang & Olufsen is doing business a little differently. The high-end electronics supplier has started rolling out a svelte new retail expansion plan—650-sq.-feet at a time.
“Plans are underway for the first of the eight stores to open,” says Kim Gravesen, president of Bang & Olufsen America in Arlington Heights, Ill., in a press statement. The new retail concept will mirror the company’s larger showroom models found around the world by using minimalist Scandinavian design and interactive displays. The new stores also include three home theater set-ups and rotating walls for showcasing a variety of products in a more intimate space.
“We have opened four of [these stores] in Europe,” says Peter M. Vedel, Bang & Olufsen’s director of distribution development in Arlington Heights, Ill. “The first one has yet to open in North America, but we are currently working on a couple of locations for this new concept and expect to launch the first one this spring.” At press time, stores are under construction in San Jose and West Hollywood, Calif., reports Vedel. Another one’s on the drawing board for Tampa, FL.