Bang and Olufsen Debuts B&O Play Products
Bang & Olufsen this week at CES announced the unveiling of its new B&O Play brand. The new brand, the company said, will emphasize "portable audio-video products that combine convenient ease-of-use with high-quality, contemporary design for the digital generation, at a more accessible price point."
The products are expected to be sold at a lower price point than most B&O offerings.
We are very excited about the range of products that we will launch under this new brand. Through B&O PLAY, we will bring core Bang & Olufsen values of design, performance, and quality to a new audience,” Tue Mantoni, CEO of Bang & Olufsen, said as part of the announcement.