Nook is B&N's Bestseller
Barnes and Noble has borrowed a page from Amazon, announcing last week that its Nook Color ereader is now "the company’s biggest bestseller ever."
Like Amazon, B&N did not reveal exact sales figures, except to say it has sold "millions and millions" of the devices. But unlike Amazon, which declared that the current Kindle generation is its top-selling product ever, Barnes & Noble applied the designation to its entire line of Nook readers.
“NOOKcolor became the gift of choice over the holidays for people who love to read everything – books, magazines, newspapers, children’s books and more – in rich, beautiful color,” William Lynch, CEO of Barnes & Noble, said in a statement.