Barnes & Noble Introduces New NOOK by Samsung
Barnes & Noble, looking to revitalize interest in its NOOK line of products, today announced that it is expanding its NOOK by Samsung line of e-readers. And it is running a special trade-in promotion alongside the launch to provide value to loyal NOOK owners and help boost shipment numbers for the new device.
The new 9.6-inch Samsung Galazy Tab E NOOK combines the larger-screen design Samsung is known for with the traditional e-reader experience presented by Barnes & Nobel with its NOOK devices. The new NOOK device is available now at Barnes & Noble stores and on the NOOK website. It will retail for $249.99.
The book retailer also announced that it is running a special trade-in promotion with the launch of the new NOOK. For a limited time, the new Trade-In/Trade-Up in-store promotion will allow customers to receive credits of up to $200 towards the purchase of a new NOOK by Samsung when the trade in select NOOK, iPad, Kindle, and Samsung devices through November 7.