Barnes & Noble Posts Loss, But Touts Nook Tablet Strength
Barnes & Noble said Thursday that it lost $6.6 million in the second quarter on slightly reduced sales. However, the company touted the strength of its Nook business, announcing that the brand has jumped in value by 85 percent to $220 million.
The book giant also said that the new Nook Tablet is the fastest-selling product in the Nook franchise's history, although the company did not disclose exact sales figures.
"The launch of Nook Tablet, combined with the product enhancements to Nook Color and $99 Nook Simple Touch, represents the highest-quality portfolio of digital reading products on the market at incredible values," William Lynch, the company's CEO, said. "We expect to sell millions of devices during our third quarter, adding to the millions of current Nook customers."