Baseball Backing Off Slingbox Threat; Sling Agrees with NHL
While Major League Baseball’s management is still of the belief that Sling Media’s Slingbox infringes on its broadcast rights, the dispute is not likely to manifest itself in the courts. The head of baseball’s advanced media unit made comments to the Wall Street Journal that indicated baseball has backed off its posture of threatening to sue the makers of the Slingbox.
“The way to win this is with good content and good technology, not with lawyers,” Bob Bowman, MLB’s interactive and internet unit president, told the Journal.
Last week, baseball’s general counsel, Michael Mellis, told Hollywood Reporter Esq. that the Slingbox’s “place-shifting” technology, when viewing baseball games, is “not legal,” and that baseball had had discussions with other sports leagues to assess legal recourses.