Batteries Meet High-Drain Needs
Lenmar is keying packaging to hardware. "It gives the consumer the confidence that the battery is for that specific category," Goldberg says.
The company is also setting up a program to help dealers make sure they're meeting their customers' specialty battery needs.
Power source and powered device are "a fairly complicated match-up, and it's important for the battery industry to know where the hardware is going," John Grady, Energizer senior director of technology, said. For their part, Grady adds, "The hardware makers need to know what we're capable of."