Information Increases Sales & Profits
During his speech at my high school graduation, the head of the school district, said something that would help me be successful throughout my business career. “To be successful you do not have to have all the answers, no one can. But you do have to know where to find the answers. And the one with the most information will be the most successful.”
In all my business ventures—retail, wholesale, manufacturing and services—knowing how to find the information I needed about people and how to use it has always given me the edge over my competition in selling more to my customers, retaining customers and taking them away from my competitors.
All you have to do to find the information about people that will help you attract customers and close is to ask them. It’s that simple. Using the information is more complicated, but it’s not hard.