The Social Network: Beating the Recession on a Social Level
As the economy begins its slow rebound from the brink, it's time to make sure your customer service is at its optimum. That high quality of service will go a long way in retaining precious customers during the holiday season and beyond.
It's extremely important now to put your main focus on customers. Don't get me wrong; we all have to worry about the numbers. But when that worry becomes an obsession, we tend to lose site of what drives our sales and profits: the customer. That customer focus leads to loyalty. If consumers trust you and feel comfortable spending money in your store, you'll increase sales, ROI and profit. You'll also create a stream of repeat customers.
Thanks to social-networking platforms, marketing strategies are a lot less expensive than they were a short time ago. In many cases, those strategies can be free.