Check Out: Beats Electronics Gets Its Utility Player
Hiring Luke Wood to run Beats Electronics is similar to a baseball team bagging that solid utility player, the guy who has played a handful of positions and can cover all of the bases when needed.
Wood, whose early ambition was to be a rock star, started his career in the 1990s working as a director of publicity and marketing (repping such legendary bands as Nirvana and Sonic Youth) at Geffen Records, and later moving onto Dreamworks and Interscope as vice president of A&R. He most recently worked as Chief Strategy Officer at Interscope and president of DGC Records, Interscope's rock impression. On top of that, he has spent plenty of time in the studio as a producer and guitarist.
Now, as president and COO of Beats Electronics, the headphone and audio company started by Jimmy Iovine and Dr. Dre, who entered into an engineering deal with Monster Cable in 2008, Wood will put that experience toward developing new products, markets and relationships for the growing brand.