High-End Headphone Sales Soar
Buoyed by endorsements from such celebrities as Dr. Dre, LeBron James and Lady Gaga, sales of high-end headphones soared last year, according to numbers released Thursday by the NPD Group.
NPD's "Headphones: Ownership and Application" report found that sales of stereo headphones rose 17 percent in units and 30 percent in dollars in 2010 over the same period last year. Nearly 30 percent of consumers considered endorsements of the headphones either very important or extremely important to their purchase decision.
"The headphone market has seen great unit and revenue growth as the market for portable audio continues to expand due to smartphone proliferation,” Ross Rubin, executive director of industry analysis at The NPD Group, said as part of the announcement. “Low barriers to entry are attracting many boutique brands, though, which are quickly creating a crowded field.”