Contrary to a rumor spreading online, Beats President and COO Luke Wood says the company has no plans to build its own smartphone or TV, at this time.
"We set out to fix the ecosystem of sound," said Wood, "but you don't become Samsung overnight."
For now the company is happy to remain streamlined and efficient. "We want to be 'logistical ninjas,'" explained Wood. Being quick to market should be a benefit to a young company like Beats.