Becoming A Global Leader
LG Invests and Invents to Capture Domestic and International Markets
It's only been a short time since consumers in the U.S. started seeing the LG brand in products like mobile phones and large appliances. The response has been very positive, and now LG is positioned to make major pushes not only into the product categories in where already participates, but also into a broader range of consumer electronics, including plasma and LCD displays and HDTV set-top boxes.
This fall, to demonstrate its commitment to the U.S. market, LG hosted several tours of its South Korea manufacturing and administration headquarters. On two separate tours, Dealerscope was offered an up-close look at the operations and expectations of this growing company. LG's goal is to build itself into one of the top-three consumer-electronics manufacturers in the world by 2010.
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