Behind the Counter: Front Projection Home Theaters
Affordable front-projection home theater systems could be the next solution that differentiates your business by broadening your value-added service offerings, improving overall margins and increasing customer.
Until now, front-projection theater solutions weren’t much of an option for specialty and broader CE retailers. Most consumers considered them beyond their budgets and were unfamiliar with the choices, most manufacturers didn’t market the full solution as an affordable option, and most retailers did not have the sales and installation capabilities to sell and support the systems.
Two stories that bookend this month’s issue - our front-page story on Epson’s new Ensemble package and our case study on Theater Xtreme on p. 52 - show that’s quickly changing: front-projection theater solutions are becoming affordable to a broader customer base and a more realistic sale for retailers.