Behind the Counter: Mobile TV Market Is Worth Watching
As much of a coincidence as it is, it’s still exciting to hear of new advancements in mobile TV being announced at the National Association of Broadcasters (NAB) Convention in Las Vegas while I’m here covering the Hong Kong Electronics Fair.
On one side of world, you have improvements in technologies that enable consumers to view television programs in a car, train, on foot, on bikes, hang gliding, wherever. On the other side of the world, you have hundreds of Hong Kong and China-based manufacturers that can produce inexpensive viewing devices in almost any conceivable shape, size or color. Combined, the technology and hardware will create new product sales opportunities for U.S. retailers.
At NAB, Samsung showcased live mobile demonstrations of an Advanced-VSB open standard, which uses half the broadcasting bandwidth of the previous generation Samsung demonstrated during CES. The A-VSB standard essentially makes it easier for broadcasters to maintain steady program transmission, filling in gaps between buildings and behind mountains. The standard is slated for completion sometime this year, followed with implementation by broadcasters and CE manufacturers. Widespread commercial services are expected to hit before the February 2009 transition to all-digital TV broadcasting in the U.S.