Behind the Scenes
DBL Distributing Goes Undercover to Manage Retail E-Commerce Sales
By Natalie Hope McDonald
Its square footage may have expanded and inventory grown, but DBL Distributing's owner and founder David Lorsch still counts on one thing being the same — his dalmations. "It was literally me and my wife, and soon thereafter, a dalmatian," said Lorsch, describing the earliest days at DBL when the husband-and-wife team would work on catalog mailings with canine in tow. With a dog run in his office today, Lorsch admits that his pets have become a kind of trademark for the company. "They come to work Tuesdays and Thursdays," he said, as "part-timers." In DBL's early days, Lorsch explained, "I was working 12 hours a day, so we took the dog to the office." Now, he said, "people come to see the dogs; they bring them dog treats … some of them even come to see me."