Behind the Tradeshow Booth with Michelle Winfrey of C+A Global

As press covering the consumer technology industry, when we head to a consumer tech tradeshow, our method for attacking the show floor is probably pretty similar. Get into a booth, get the info we need—whether that’s press kits, some photos, maybe a quick interview—and get out. The same could probably be said for other industry professionals who walk around a show like IFA in Berlin or CES in Las Vegas. As these consumer tech shows continue to get larger and larger, there’s less time that can be spent in a single booth if you hope to walk the entire show floor before the end of an event.

That said, blitzing through a booth means you might miss some of the expert craftiness and decadent design that went into creating those experiences. Because while we’re trying to find the latest and hottest new tech, plenty of planning hours went into building those massive structures that brands use to showcase their latest and greatest products.

Dealerscope recently had the opportunity to sit down with one such professional—Michelle Winfrey, the trade show and events manager for C+A Global, a company that makes and distributes cameras and printers for some major tech brands like Polaroid, Kodak, Zink, and more. In a little over a year with the company, Winfrey has managed C+A’s brands at IFA and CES among other tradeshows. An outsider in the sense that her background prior to C+A Global was in the nonprofit world, Winfrey brings a refreshing look to the world of consumer tech tradeshows.