In one of the strangest announcements I’ve ever come across, there’s a new consumer electronics retail partnership between two of the industry’s biggest rivals—or so it’d seem.
Best Buy and Amazon released a statement today announcing plans to work together to launch new Amazon Fire TV Edition smart TVs in Best Buy stores throughout the U.S. and Canada. The first step in the new partnership will see Best Buy launch more than 10 4K and HD Fire TV edition models from Insignia and Toshiba, starting this summer.
"Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home," Hubert Joly, Best Buy chairman and CEO, said in a statement. "Our partnership with Amazon is exciting because we believe Fire TV Edition delivers an incredible user experience and further strengthens the growing connection between home theater, home automation and voice control."