Best Buy Bringing Car Products to TV
Best Buy is teaming up with the customization shop behind the hit show "Pimp My Ride" to feature the retailer's mobile electronics products on the shop's new TV show.
The company announced Friday that it has reached a deal to feature a variety of its mobile offerings on “Inside West Coast Customs," which recently began airing on the Discovery Channel. In addition, West Coast-branded products will begin appearing in Best Buy stores.
The products, pulled from the Best Buy Pop-Up Store on the premises at West Coast Customs, will be featured in two upcoming episodes of the show. The first will feature training of Geek Squad Autotechs on the show's "seven steps of customization," while the second will detail the customization of a Ford Fiesta.