Best Buy, Car Toys Take Alliance National
Best Buy and Car Toys Tuesday announced a "strategic alliance," which the companies say will establish "the first commercial after-market car electronics service throughout the U.S."
The companies had formed a trial partnership, in two Pennsylvania markets, last fall. Under the expanded alliance, Best Buy will offer car electronics sales and installation services for dealerships, fleet managers and insurance companies.
"We are very excited to partner with Car Toys to further expand the scope and depth of our tech product and service support to commercial customers," Lisa Farrell, senior vice president for Best Buy, said as part of the announcement. "The commercial car electronics business is a multi-billion dollar market and Car Toys is an industry leading retailer that brings a wealth of experience in specialized mobile electronics that serves as a great complement to the fulfillment capabilities we have through our Best Buy retail locations."