Best Buy Leads In Blu-ray Market Share
Best Buy continues to hold the number one spot in market share for Blu-ray Discs, Video Business reported Friday, citing industry sources.
The publication placed Best Buy's market share for the discs in the 40-50 percent range. Walmart placed second with between 20 and 30 percent, with Amazon placing third and Target fourth. Walmart, with 40 percent of the market, continues to lead in sales of standard DVDs.
Best Buy has led in market share for Blu-ray consistently since the format's launch. This was attributed, by Video Business sources, to its popularity among hardcore early adopters, as well as its emphasis of the format in its advertising and marketing strategies.