Best Buy making special effort to market to women

By Stephen Silver

Best Buy is continuing to make a special effort to target women as customers, executives told the Wall Street Journal in an interview published Wednesday.

Brian Dunn and other Best Buy personnel told the Journal that while the company posed flat earnings and sales for the most recent quarter, the products where the company did do well are the ones where it is gaining market share among female customers. These include mobile phones and appliances.

Part of the strategy, Dunn said, is the chain's growing amount of mall-based Best Buy Mobile locations, which reach more women and teenage girls than big box Best Buy locations. The company has also been hosting Women's Leadership Forums, consisting of both employees and customers, around the country.

To continue reading, tell us a little about yourself.

Don't worry! As long as you use the same browser and don't delete your cookies for the next six months, you won’t need to fill it out again.