Best Buy to Expand Buy Back Program to More Products
Best Buy said last week that it has added several product categories to its Buy Back program. Expansion of the program to include gaming, digital imaging and e-reader products was announced as part of the company's investor day last week.
Launched in January, the program included TVs, laptops, netbooks and tablets.
“Buy Back sales performance has been strong since we launched it earlier this year, with penetration trending highest in mobile phones,” George Sherman, senior vice president, services, Best Buy Co., Inc, said. “As our program development research initially indicated, customers are receptive to the transparency of our upfront pricing and buy back redemption values.”