After years of only selling a handful of cellphones, the CE giant Best Buy has decided to dramatically up its inventory of mobile devices, the Wall Street Journal reported Thursday.
Best Buy now carries as many as 90 separate mobile phones in some of its locations, and has even opened stand-alone wireless stores in New York, with the process underway to expand that franchise into the Northeast, Midwest, and North Carolina.
The change by Best Buy, the Journal reported, came because of demand from customers wishing to “supplement” PCs and other hardware with mobile devices. And while the retailer has a market share around 25 percent for PCs and consumer electronics as a whole, its share of the mobile phone market was only at 2 percent in the most recent available figures. According to the research group TraQline, 75 percent of mobile phones are purchased directly from carriers.