Best Buy, Ford Team Up on Sync
Best Buy and Ford have teamed up on a program to promote Ford's Sync in-car communications system. The program entails a pilot program at some stores that will host live demos, and Best Buy Mobile employees will assist in educating consumers about compatibility with the services.
The pilot program, featuring demos and clinics for Ford owners, will be held in 30 locations throughout the state of Texas, with a national rollout scheduled next year.
"With the ever-changing technology landscape, it was a strategic decision to work with Best Buy to provide our customers another expert resource on the Ford SYNC platform," John Felice, general manager of marketing for Ford's Ford, Lincoln and Mercury brands, said as part of the announcement.