Best Buy Gets into Connected Fitness Tech
Fitness tech is trendy. And, with its finger firmly on the pulse of all things hip and popular in the consumer tech space, Best Buy announced a new collection of connected fitness products from a number of different exercise companies, which will be featured prominently on the BestBuy.com website as well as a dedicated fitness space that will launch in more than 100 stores by the end of this year. Among the newly featured brands are Flywheel Sports, NormaTec, Hyperice, Hydrow, and NordicTrack, which includes a range of connected bikes, rowing machines, and a recovery system used by professional athletes.
In a blog posted to the company’s website, Best Buy explained that the move into some higher end fitness technology is in line with the retailer’s commitment to “helping customers use technology to live better, healthier lives.”
“We know there’s a growing intersection between fitness and technology, and no one knows tech like we do,” Jason Bonfig, Chief Merchandising Officer, said in the blog post. “We’ve promised our customers we’ll help enrich their lives, including their health and wellness, by using technology. This is a great example of how we’re living up to that commitment.”
Best Buy’s Blue Shirts and In-Home Advisors will receive special training in order to properly educate customers on the new equipment, whether that consultation occurs in the store or in the customer’s home. Additionally, the Best Buy Geek Squad will manage delivery and installation of the equipment for customers, and Total Tech Support members will get 20 percent off all of those services.
The addition of the fitness tech line at Best Buy follows up on the company’s acquisition of GreatCall last summer—a connected health brand that offers a suite of mobile products and customer care services for the active aging consumer. Further, the move shows how Best Buy is working hard to stay in step with the top tech brands in the business that are making a strong business case for offering complete suites of fitness and other health-related products and services.