Best Buy Goes Gaga With Phone Deal
Following her split with Target, pop superstar Lady Gaga has agreed to an endorsement deal with the company's Minnesota-based retail rival, Best Buy.
Best Buy will include the singer's new CD, "Born This Way," with the purchase of any postpaid mobile phone between May 22 and 28. In addition, those who purchase the Samsung Epic 4G, HTC Inspire 4G, or Samsung Fascinate will receive both physical and digital copies of the album.
"Best Buy has a solid history as an entertainment company and with the great response we've received from our customers around our free smartphone promotions, we felt it was an opportunity to bring these two worlds together, and give our customers two high-demand items - a new smartphone and the new Lady Gaga CD - for free no less," Scott Anderson, head of merchandising for Best Buy Mobile, said as part of the announcement.