Best Buy Tells Comedy Troupe to Cease the Satire
As attested by recent efforts to clean up misbehavior by some of its Geek Squad employees, Best Buy takes its image very seriously- and now, apparently, its copyrights as well.
According to the Minneapolis TV station WCCO, a New York-based improvisation troupe called Improv Everywhere had been selling T-shirts on its Web site to commemorate a prank it carried out in Manhattan in 2006. In the prank, the troupe organized more than 80 people in blue polo shirts and khakis- identical to the standard Best Buy employee uniform- and videotaped the resulting chaos.
Ever since, Improv Everywhere has been selling commemorative blue polo shirts, also in the style of Best Buy employees, through the online T-shirt retailer Neighborhoodies. But not anymore, apparently; Best Buy brass wasn’t amused, and has sent a Cease & Desist letter to the troupe, the T-shirt company, and a blog, called Laughing Squid, that had posted the video.