Best Buy Launches Holiday Microsite
Best Buy on Monday launched an online "microsite" for the holidays, which ties in with the retail giant's overall strategy for the holidays.
At Ask a Blue Shirt, users can share their holiday memories, learn about the store's Black Friday sales, get information on the upcoming DTV transition, and read the Best Buy Holiday Blog, written by Geek Squad agents and other technology professionals.
“We know consumers are looking for holiday gift giving advice and ways to engage with others across the country” the company's senior vice president of marketing, Greg Johnson, said as part of the announcement. “The new holiday microsite is a fun way to not only share our knowledge and perspective, but to also learn what unique holiday traditions our customers engage in to make the holiday season even more enjoyable.”