Best Buy's Next Class of Laptops
Best Buy has introduced what it calls the "Next Class" of customized laptops designed with the help of customer input. The computers, available in Best Buy stores starting now, were designed with help from HP, Toshiba, Sony and Dell.
The new computers are being positioned for back-to-school.
“Best Buy is in a unique position to listen, learn and apply what we hear from people as they interact with technology,” the company's senior merchant computing executive, Kelley Noreen, said as part of the announcement. “With college students, we learned that while they notice a laptop’s appearance first, the design, portability and functionality are just as important. These students definitely taught us a few things and reinforced we are focusing on the things that matter the most to them.”