Best Buy Goes After Walmart in Ad
Best Buy has launched a new television ad employing a bit of negative campaigning against Walmart, which has emerged, in Circuit City's wake, as its primary rival.
In the 30-second spot, the latest in Best Buy's "True Stories" series, a Best Buy appliance supervisor in Texas tells the story of taking a call from a customer needing help with televisions and asking about the difference between LCD, plasma and contrast ratios. The ad's twist? The caller was calling from a Walmart.
"You're obviously calling us because we're knowledgeable," Munoz tells of telling the caller. The man then arrived at the Best Buy store, after which Munoz proclaims him "a Best Buyer for life."