Best Buy has a multi-pronged strategy for increasing its sales among Hispanic and Latin American customers

Best Buy has a multi-pronged strategy for increasing its sales among Hispanic and Latin American customers, the company's vice president of business initiatives told a retail conference, the dotGlobal Web site reported.

Company executive Christine Webster-Moore told the Hispanic Retail 360 conference that the company plans to pursue three goals for increasing business in that community: a greater emphasis on mobile and social media, more creative ways to help poor and no-credit customers buy and greater fluidity in appealing to Spanish-speaking customers.

Webster-Moore said at the conference that the company has begun pre-configuring computers in Spanish and Portuguese in some markets.

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