Best Buy Holiday Campaign Emphasizes "Our Best"

The last couple of years, Best Buy has based its holiday advertising on celebrity endorsements. Two years ago it was Amy Poehler, the following year it was a great of B-listers, including Poehler's former husband, Will Arnett.

This year, Best Buy is going simpler, and eschewing the star power in favor of a message of what they have to offer in store.

The first ad, which began airing in recent days, is titled "Our Best." It touches on price-matching, the company's product assortment and the availability of the Geek Squad.