Video Business reporting that Best Buy has released further details regarding their deal with Sonic Solutions, struck in June. The retailer will use Sonic's Roxio CinemaNow service to provide digital content to Blu-ray players and other Web-connected devices. Blockbuster also uses CinemaNow for its On Demand service, which includes digital content delivery to embedded devices.Best Buy's service will carry their brand name, and will be promoted in stores with space alotted for connected devices and accessories, as well as efforts to educate consumers about the service. The arrival date for devices in stores is yet to be announced. The retailer currently links to the CinemaNow Web site from BestBuy.com.
Video Business quoted a second-quarter earnings call during which Best Buy CEO Brian Dunn said, "We’ll see more digitally connected services. Over time, you will see the center of our stores evolve to the manifestation of that."