Best Buy is Listening

Best Buy's consumer insights unit has launched a new tool for listening to the concerns of consumers and employees.

VOCE, which stands for Voices of Consumers Through Employees, allows the retail giant to take the temperature of what is going on in its stores and how it can make positive improvements, the company said in a statement Friday.

"Really understanding the consumer psyche is what drove VOCE’s development as part of Best Buy’s connected world strategy,” Steve Wallin, Best Buy's senior director, said. “Our ability to listen and learn from our customers in real time allows Best Buy to lead the industry, helping people bridge gaps in selection, service and convenience. The promise of the connected world comes together at Best Buy every day.”