Despite Vague Value Prop, Best Buy Launches $200 Annual Tech Support Initiative
As someone who pretty consistently covers the custom integration world on our sister site Technology Integrator, I want to say, with full discretion, it will be hard not to pick on Best Buy's latest venture in mimicking home integration.
So let's start with the basics.
Riding the coattails of their rebrand publicity, Best Buy is using the time to announce 'Total Tech Support,' a $200 annual subscription that is powered by Geek Squad. The benefits, according to the omnichannel giant, offer "unlimited support" for any technology or appliance in your house, regardless of where you bought it. They offer online, in-store, and in-home support, with a "discounted" $49 fee to get tech support to your home. That $49 trip covers smart home peripheral installation, TV calibration, appliance installation, and a slew of other minor tech inconveniencies. Included in the base $200 subscription are free data transfers, car audio installation, virus removal, other menial tasks like email setup and software installation, and the obscurely named "Level 1 Data Recovery."