Best Buy Launches “Blue Label”
Best Buy this week announced the launch of the Blue Label series, a line consisting of products developed in conjunction with CE manufacturers and recommended by consumer feedback.
The first two products in the line are two laptops: the HP Pavilion dv3510nr Notebook PC and Toshiba Satellite Notebook, both of which will be available exclusively at Best Buy.
“As the leading consumer electronics retailer, Best Buy has millions of interactions with consumers each year,” Best Buy’s senior vice president of computers, Wendy Fritz, said as part of the announcement. “We listened to our customers and learned that they wanted more from the feature set on available laptops so we went directly to manufacturers to fix that.”