Best Buy Makes Buy-Back Program Official
Best Buy Monday officially announced the launch of its first Buy Back Program. The program will be offered to customers who purchase laptops, netbooks, tablets, post-paid mobile phones and televisions.
Under the terms of the program, customers who purchase products under it can sell the product back to Best Buy for various percentages of the original purchase price.
“We recognize that technology is changing faster than ever, and our customers tell us they want to enjoy these devices without worrying about when the next or newest version will launch,” Brian Dunn, chief executive officer of Best Buy, said as part of the announcement. “We call this ‘future-proofing’ because our customers can now have more confidence that they’re protecting the value of the products they’re purchasing today. With the Buy Back Program, consumers benefit from assurance, convenience and transparency so they can stay current and stay connected.”