Best Buy Logo Redesign Hopes to Inspire Brighter Future for Retail
Omnichannel giant Best Buy has refreshed their logo into something a bit more minimalistic, downplaying the otherwise iconic bright yellow price tag that rolled out nearly three decades ago.
The move makes sense, price tags - much like floppy disks, dial tones, and fast forward buttons - are a bit archaic even if they have begun to represent something entirely different. According to Best Buy, the rebranding is part of a Best Buy 2020 program explaining that "as we focus on enriching people’s lives through technology, we’re expanding what we sell and evolving how we sell it. And now our brand’s evolving, too." Best buy also states that the "modernized logo" reflects an appeal to "real conversations." The latest campaign efforts, launching May 13, "focus on the Best Buy shopping experience, not just the products we sell" and evolving the retail experience. And to their credit, Best Buy really has shaped a new generation of retail. The experience center mantra has permeated far and beyond just big box and independent retailers, even custom installation vets are starting to see the benefits. On the other hand, lots of modern-day companies are flocking to a minimalist look and I don't think they have the same ambitious message Best Buy is looking to envoke.
ZTE has become the latest victim in the trade and technology war that’s unfolding between China and the United States, closing down their global operations. The message comes from a ZTE press release, explaining that "[as] a result of the Denial Order, the major operating activities of the Company have ceased." The denial order is a result of the U.S. Department of Commerce announcing a seven-year export restriction on the company after ZTE was found violating sanctions between 2010 and 2016 by shipping telecom equipment to Iran and North Korea. That effectively banned U.S. component makers from selling to ZTE as well. That accounts for nearly 25 percent of ZTE's phone components, including Qualcomm chips and Google's Android software stack. On top of all that, ZTE had acknowledged the wrongdoing and paid the price to the tune of $890 million. However, Trump administration has continued to accuse ZTE of lying to the government, citing that the same employees that were to be punished actually received raises. Until now, ZTE held China's number-two smartphone maker spot and was the number-four smartphone vendor in America. After the news, they are "actively communicating with the relevant US government departments" as well as courting American manufacturers to seek any sort of workaround. This is yet another chapter in the long rift between the United States and China, with Huawei being the poster child of hardships. And in the last year, the Trump administration has blocked at least two deals that would have put US semiconductor firms under the control of Chinese companies reports ArsTechnica.