Best Buy remains the most popular destination for consumer electronics shopping for nearly 30 percent of customers, more than any other competitor. That's according to numbers released Thursday by BIGresearch.
The December 2008 Retail Ratings Report found that Best Buy is the "store shopped most often" by 29.8 percent of customers, a gain from 26.6 percent in December of 2007. Walmart was second with 17 percent, while Circuit City was third.
Best Buy also posted a "Consumer Equity Index," which measures "share of customer preference year-over-year," of 112.21, while Wal-mart's was reported at 96.39. Circuit City dropped to 78.44. And while Amazon.com only posted 2.3 percent on the "shopped most often" scale, its CEI was reported at 168.29.