Best Buy Launches "Movie Mode" App
Best Buy has launched a first-of-its-kind mobile application called Best Buy Movie Mode, which will work first with the upcoming Universal Pictures release "Despicable Me."
The app will work during the movie's end credits, and will translate for audiences what the movie's alien characters, the Minions, are saying. It will also work with the entire DVD of the movie when it is released later this year.
"Best Buy Movie Mode changes the way audiences connect with great entertainment, both inside a theater and at home," Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy, said in a statement. "The innovative technology, unique to Best Buy, provides us with an opportunity to evolve with customers into the growing digitally connected world.