Best Buy Names Design Chief
Best Buy Tuesday announced that it has named Aura Oslapas its new executive vice president and chief design officer. Oslapas, who comes to the company from A+O Design Methods in San Francisco, will assume her new role Sept. 15.
Oslapas will oversee the company's design and brand identity team worldwide.
"Best Buy believes that great design is a key component of delivering unique brand experiences that resonate with customers and drive market share. Her ability to combine design and innovation will help us reach customers in new ways," Best Buy CMO Barry Judge said as part of the announcement.