Best Buy Names New Communications Chief
As Best Buy enters a crucial transitional period, it will have a new communications chief spreading its message. The company announced Thursday that Matthew Furman has been named the company's new senior vice president, Communications and Public Affairs.
Furman is a former head of corporate communications for Google and also worked for Mars Chocolate. He has also worked in politics, in the administrations of both former President Bill Clinton and former New York Mayor Rudy Giuliani.
"It's time to change the story about Best Buy. Time to help employees, shareholders, partners and customers understand that this company's leadership knows what needs to be done to come out of this turnaround well equipped to win in the evolving marketplace," Furman said in a statement. "I'm ready to get to work with [interim CEO G. Mike Mikan] and the rest of the leadership team to do just that."