Best Buy Reaches Out to HD DVD Owners
Best Buy is the latest electronics retailer to try to do right by customers who backed the wrong horse in the hi-def DVD format war and went with HD DVD.
According to Engadget.com, Best Buy has begun offering $50 gift cards to any customer who purchased an HD DVD player or add-on prior to Feb. 23. In addition, the company has also added HD DVD to its Trade-In Center program.
“At Best Buy, we understood and shared our customers’ frustrations as they were being asked to choose one format or the other,” the company’s president and COO, Brian Dunn, said in a statement. “Now that the format war is over, we hope these gift cards will reassure our customers that we will help them make a smooth transition into the right technology for their needs.”